Paid Ads: Meta, TikTok & YouTube

Content-focused paid social media ads. Marrying your brand aesthetic and message with data-driven campaigns built for long-term growth. Focusing on ad strategy and social audits, social commerce, A/B testing, insights and methodology.


What I can help with:


Facebook & Instagram ads

  • Innovative campaigns for optimal e-commerce results
  • Ongoing fine-tuning
  • Data-driven approach for growth opportunities
  • Goal-orientated ads; brand awareness, ROAS, followers
  • Beautiful click-worthy content
  • Consultation on current campaigns
  • Meta shop & pixel help

TikTok ads

  • Influencer-generated content creation
  • Beautiful click-worthy content
  • TikTok shop implementation
  • Creator marketplace help
  • Trend analysis and reports
  • Consultation on current campaigns


YouTube ads

  • Skippable In-Stream Ads
  • Non-Skippable In-Stream Ads
  • Bumper Ads 
  • In-Feed Ads
  • Overlay Ads
  • Video creation, ad copywriting
  • Campaign setup in Google
  • Data-driven decisions for continuous improvement


Content creation for ads

  • Attention-grabbing and aesthetically pleasing content to fit your brand
  • Size-optimised video and photography
  • Animation and graphic design

Find out more about content for brands here.

Need help?

8 years digital marketing experience

Demelza brings a creative edge to digital marketing, while working with a number of agencies she has successfully led paid ad, email automation and UX strategies.

6 years e-commerce experience

Before going freelance Demelza worked as Head of Content and Digital for a popular hair and beauty brand, and led their Shopify Plus store design and e-commerce marketing strategy. Demelza is also the founder of the ecommerce print store, Wild Hour.

10 years content creation experience

After obtaining a first class honours in Photography, Demelza worked for various marketing agencies creating social media and website content through photography, video and graphic design.

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